Sheryl Perez,
Vice President, Marketing
and Communications

Having joined FFF in 2008, Sheryl brings a wealth of experience in marketing, communications and strategy to the FFF team. Sheryl’s background as president of New Dimensions in Marketing (NDIM), which she founded in 2001, and her training as a business strategist create the backbone for her integrative approach that links marketing outcomes to high-level corporate objectives. Core to Sheryl’s approach is consistency in branding, messaging and campaign integrity to build on a strong platform that is recognizable and easy to understand.

Sheryl is also a business strategist having studied with John Warden, architect of the First Gulf War and author of the book, Winning in Fast Time. John’s methodology, which he named Prometheus, was developed following his service as chief strategist in the United States Air Force. Based on her studies of the remarkable parallels of war strategy to corporate strategy, Sheryl is adept at taking complex business initiatives and breaking them into a manageable plan for implementation.